![]() ![]() If you imagined walking down a road and saw your print and wanted to purchase it, how much would you actually pay for it? You might ask an unbiased audience if you want to get a second opinion. This is where you have to step back and ask yourself how much would you actually pay for the print. If they perceive your prints to only be valued at $5… that is what they are worth and what you can sell them at. If they perceive your photographs being worth $500 dollars you can sell it at such. Of course you set the price, but the worth of a print is set by your audience. ![]() But something you should know is that you do not set the value of the print. There are million dollar photos in this world. What Is A Print Worth?īefore I go any further let me break down some principles that must be understood to properly price your prints. On a side note Option B and Option C don't get along that well if they begin to overlap and you will see why in a bit. ![]() Rarely will you find yourself here at the beginning of your photography career. If you have not made a splash in the photography world, this route is probably out of your reach. ![]() You have to have a name in the industry to pull off this model. They work through galleries and art dealers.I am not focusing on any other form of income but will take any other form as it comes. Your main goal is to sell lots of prints.Because of this, their prints cost fair bit more than your average photographer like me. They love printing, but in the end they don't make it a priority in their business model. Many professional photographers fall into this category. They probably sell a few prints a month and don't plan on it as their main source of income. These people make a majority of their income from the first three bullets on the list. I have broken down the three basic business models for fine art photographers and probably their business model to generate income. This is the most important decisions you need to make right now with your business. This will dictate the rest of your decisions from this point on out. With all that is said, lets dive into a very complicated topic, and possibly shed some light on the world of pricing photography. I am no professional in every respect of finance and business, but I have a background with real world experience. I also happen to be married to a wonderful woman who has a degree in business management whom talks to me about principles of business. Easily 2-3 hours of my week is dedicated to this, usually while I am getting ready for work, driving out to photograph, and driving to and from work. As of right now I listen to seven different podcasts that intertwine money, finances and business in some way. Not just photography ones, but business and economic podcasts. The other thing that I do is listen to podcasts. Not a ton, but enough to get an idea on what to expect if that is the route you are wanting to pursue. I also have been in two galleries, so I know that world… well just a little. I say this to let you know I have a decent understanding of pricing and how it works. I make enough to cover my photography and to pay additional bills while only working four hours on Saturday mornings. To be honest, I sell more physical prints than 90% of photographers (I think anyways). Today I am going to tackle that question: how to price my prints? With the successes and failures I have learned a few things, one of those is the most asked question out there. I have been actively pursuing a side gig of selling my landscape prints around Southern Utah and have been seeing some success. For those who regularly check into Improve Photography you may have seen my articles on business. ![]()
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